Dr. Matteo Vigo – How to attract and acquire clients, Grow your practice

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These days, the vast majority of consumer decisions are made online, and healthcare is no exception. According to Pew Research, 77% of internet users search for medical information and compare services online before booking an appointment with a doctor. And yet a mere 14% of the medical industry’s total advertising spend was allocated towards digital marketing in 2018. This is not only a massive disconnect —it’s a massive opportunity as well.
1) THOUGHT LEADERSHIP Leverage your website by making it a destination for content searches. Post content such as wellness tips, videos, blogs, and much more to make the site valuable and drive traffic and engagement.
2) CONTENT MARKETING Physicians must increase their digital presence if they want to stand out online. Simply put, if people can’t find you online, you’re probably going to have a hard time generating new business and holding onto your existing patients.
3) OUTREACH Instead of newspaper ads or billboards, begin reaching patients through targeted Facebook and social media posts, Google advertising, and pay-per-click strategies.
4) SOCIAL ENGAGEMENT Social media has the ability to inform massive amounts of people of healthcare information.
5) MOBILE FIRST Approximately 79% of consumers are more likely to select a provider who allows them to conduct healthcare interactions online or on a mobile device (Medical Economics).
6) GET FOUND – SEO Determine how websites rank in web searches through engines such as Google, Bing, and Yahoo. According to 2019 data, 97% of web users are seeking health information online and 80% of those click on the top 5 links.
7) QUALITY LANDING PAGES Your search campaign should target all the right keywords, ensuring your ad appears at the top of the search results, reaching active patients who are ready to book an appointment.
8) GOOGLE MY BUSINESS This free service allows medical practices to reach and engage with nearby patients via Google’s Search and Maps functions, offering key information .