We will discuss a business and marketing topic with one of our instructors, Sara Rahimian.
This topic is about defining your target market, what is the target market?
We know that the Aesthetics medicine industry is growing, this is why you are learning about aesthetic medicine and investing your time. There are some common mistakes that doctors, nurses, and business owners make when they begin a practice of their own. One of the biggest mistakes is jumping into it without defining who your target market is.
Understanding who is in the market especially if you are new to business is very important, so it’s a good idea to know your competitive landscape at first. A huge aspect of marketing is identifying your target customer – needs and wants.
Once you have an idea of your competitive landscape and understand who’s out there and what they are offering, you should now define who is your customer? Who is your target? You can try to break down your target audience in general ways like by age, gender, income, etc.
You can target based on culture/communities and being luxury or affordable and many other factors. For example, according to the American Society of Aesthetic Plastic Surgery, most Botox users are working mothers in their 40s and 50s and are in long-term, committed relationships. The narrower your target market is, the easier it is to create specific, highly targeted messaging for them.